The Something Worth Giving project recently piloted a 5-session workshop series under a new identity called the Communication Alliance.
The mission of the Communication Alliance is to improve non-profit communication, strengthening individual organizations and building a more caring and cohesive community. Our vision is to create a Communication Ecosystem; bringing together youth and child serving non-profits around better messaging of their causes. Through our workshops, we bring research to reality by offering practical methods for developing effective messages that affect the community as a whole.
The Something Worth Giving Initiative
"I feel so strongly that deep and simple is far more essential than shallow and complex." – Fred Rogers
By developing and promulgating "deep and simple" messages and research-informed communication strategies, the Something Worth Giving project brings a disciplined, consistent, and focused approach to the diverse communication efforts on behalf of children in the Pittsburgh region. Combining strategies of capacity building, cross-disciplinary and cross-projects collaboration, connecting research knowledge to action, community organizing and media advocacy, we believe this disciplined, community-wide approach to change and improve communication on behalf of children can:
- better engage public giving (donation, volunteering, and positive every-day interactions with children);
- increase public understanding of what children need and what we can do as individuals and as a community;
- improve public perception of the hopefulness of addressing children’s issues; and
- rally public support for ongoing efforts to make Pittsburgh region one of the best places for children and youth.